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Is Your Brand’s Content Dressed for Success?
Would you wear your favorite football hoodie and blue jeans to your cousin’s wedding on Saturday, or to the office on Monday? Of course not! Just as you’re expected to dress a certain way based on the...
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Is Your LinkedIn Profile Google Ready?
Are you looking for a new job? Will you be graduating from college soon? Are you an Entrepreneur looking for leads? Or are you just curious what else is out there? Well, if you answered, “Yes”, to any...
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8 Tips to Ensure Your Next Social Media Marketing Campaign Gets Results
How Strong is your Social Media Marketing Foundation? Is your social media campaign built on a firm foundation? A strong foundation is the key to success for any program, and a social media marketing...
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You’re Invited to a Social Media Party!
Our family is preparing for a double celebration this weekend: a milestone birthday for my husband and our daughter’s graduation from college. While managing this exciting event, it occurred to me...
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3 Ways to Measure the Success of A Social Media Strategy
Last week’s post, You’re Invited to a Social Media Party, compared creating a social media strategy to hosting a party. As a follow-up this week, we’ll talk about how to measure the success of your...
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Find Your Target Market’s Social Demographic
What’s Your Target’s Social Media Demographic? Before completing your social media marketing strategy, make sure you have researched “Who?” your audience is, “What?” their social behavior consists of,...
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How to Communicate via Social Media Like Google
Today most companies have a presence on social media. The least successful social brands use these channels as another medium for advertising or sales. So what are the successful companies doing...
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Why You Should Add Scoop.it! To Your Social Media Marketing
For the past six months, I’ve received links from my from various community members on Twitter and LinkedIn to curated articles on Scoop.it! Like you, the last thing I needed was yet another social...
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5 Ways to Share Your Patriotism On Social Media
Use Your Social Media Channels To Share Your Patriotism Patriotism is alive and strong and one of the few attitudes that Americans can express publically without the fear of being ridiculed or being...
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6 Benefits of Inviting a Guest Blogger to Your Site
It’s the lazy days of summer and you are ready for a vacation, right? You dream of your favorite spot, complete with a beautiful beach, palm trees and refreshing beverages. Then it hits you like a...
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Instagram vs Vine, Who Will Win The Short Video Title?
Image via Media Bistro They say a picture is worth a thousand words, so what about a 6-second video? Or a 15-second video? With the number of mobile phones on the planet set to exceed that of human...
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8 Tips To Build An Organic Twitter Following
Have you seen promises online of social media users who will find you thousands of Twitter followers? Have you ever been tempted to check these guys out? Then keep reading to learn the tips and...
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5 Common “Blogging for Business” Questions For Newbies And Veterans Alike
Blogging for Business Q & A Ashley Verrill is a Market Analyst at Software Advice - the authority on social CRM software - and the Managing Editor for the Customer Service Investigator blog. We met...
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5 C’s of an Effective Social Media Marketing Strategy
Is your existing social media presence lacking the ROI you were striving for? Are you wondering how to effectively market in today’s digital world? You’re not alone. Today’s brands are aware that they...
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7 Tips to Get the Most Social Media Bang from Your Video Marketing Buck
Are you convinced that your brand would benefit from an online video but unsure how to effectively market it? You’ve done your research, you know that video ads work! In fact, according to a recent...
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10 Ways To Successfully Use Keywords In Business Blogging
Are you looking to drive more traffic to your company blog? Ever wonder how keywords could amplify your business blogging voice? While we’re all aware of the importance of ranking high on search engine...
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Why Are Infographics So Popular With Social Media Users?
What Makes A Great Infographic? As more and more of these visually appealing illustrations find their way to my Pinterest page, email box and Facebook wall, I had to ask myself, “What is it about...
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How To Use Social Media To Support Breast Cancer Awareness
As I’m sure you know, October is Breast Cancer Awareness Month. This subject is close to the hearts of my family as my mother-in-law passed away from this disease, my oldest sister was diagnosed with...
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Shouldn’t Online Social Media Etiquette Be As Natural As Offline?
Do you show appreciation to your social media community? Do you offer common courtesies to your social media friends? I ran across this infographic by Kerneel Corporation on Pinterest this morning. At...
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Can Social Media Marketers Balance Work and Life?
Do you log on to your social media channels on your days off from work? Recently I became a full-fledged member of the “Sandwich Generation” when my father-in-law moved in with our family. I won’t give...
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